Google Adsense

Vital Tips For Google AdSense

There are stories going around of how young bloggers and webmasters have made their fortunes almost overnight.  How Google AdSense is like one huge cash machine and if you master it, you are on the road to revenues that are only going to grow bigger with each passing day.

Fact or fiction? Some true, some not. However, it is true that you can make money with Google AdSense and for that you need to follow a few rules. What are the tools you can use? What are the things you should observe and be careful about? Where do you go to for useful tips and guidelines?

What follows is a result of a lot of searching on the Internet and we have put together some points that could prove useful to you if you follow it well. You might have come across some of them, there may be others you have not heard about. So here are the ones that could be very useful all in one place!

• AdSense takes a number of things into consideration in order to determine the content on your page. So it could be a combination of the URL, the title, the links, the search engine queries, the keywords, etc. What you need to do after you’ve placed your ads is to be patient and wait for them to yield results.

• How is AdSense calculated? This is how what you earn is calculated by Google: Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor. If you go and view your website, that is not taken into account but do take care not to click on any ads. This is of prime importance and you should always be careful to never do this or it would mean that you will be banned. Also take care not to keep reloading your page again and again in order to jack up your page impressions because this could get you banned. The CTR or Click-though-rate is a ratio of the clicks per impression. This can go from 0.1% to 30% but you usually find that it is around 1% to 10%.

• You should place the ad with the highest CTR as the first ad unit in your page’s html code. However, the people who view your site may not always see this as the first ad when the page loads as the first one on the source code doesn’t always translate to the first ad unit. You should place your ads as close as possible to the navigational aids or close to the main content as people usually click on these as they read. The ads that are immediately below the conclusion of editorial content also do well.

• Try and put a leaderboard soon after the last post. It is important to pay attention to the format when it comes to multiple ad units so display them where you feel readers are most likely to notice. You’ll find that the middle part which is above the fold location is a good spot. The best performance is probably from the large rectangular format of 336×280. Why the side ones do better is possibly because they take up fewer lines – each extra line that is taken up could mean that you could lose the interest of the reader. The best wide formats that do well are the 336×280, the medium rectangle 300×250 and the wide skyscraper 160×600.

• Google AdSense also lets you select the colors you want from a color palette. So you can mix and match so the ads blend in with your site and don’t stick out like a sore thumb. If your design sense is good, the ads will look like they are a part of the site.

• The other place that also has a good click-through rate is the right hand margin or rail. Here, the vertical banners or the ‘skyscrapers’ do well and they could be placed close to the content. You could also try placing the rectangular or square ones in the center column as this position has also been found to perform well. Only remember to place them close to the content. However, do avoid placing any below the fold because they do not usually do well. Placing the medium rectangle on the right or the middle of the page with content above and below has been a great success.

• Make sure that your AdSense ads go onto the pages that have rich content in them. Don’t use titles such as ‘Advertisements’ or ‘Sponsored Links’. Try and make sure the color of the ads blend in with the design of the page, even removing the borders if necessary.

• If you want the PSA or Public Service Google ads removed, you need your content to have a good keyword percentage. Of course don’t overdo this by stuffing your content with keywords so it doesn’t read right. Make sure that the Meta Tags – description or title - and the h1, h2 tags match the content on the site. AdSense can now be run on the same page as the other contextual ads. Don’t however run competitive contextual ads.

• The Google policy is that you should not put images and ads together to suggest that there is some kind of a connection. You are allowed 3 AdSense units to a page. In case you have very little content, place your ad unit above the content. If you have a lot more content, placing them in the middle is a good move and you will find that the CTR is best with the 336x280 rectangle. You could put other ads as well like PayPal, Chitika eMiniMalls ads (pay per click), Text Link Ads (sold for a fixed amount per month), affiliate programs like Amazon or advertising sold to individual advertisers (three-month campaigns or longer).

• A new and useful feature in Google AdSense is Section Targeting which is proving to be extremely effective. What it does is to use html tweaks and this forces the bots to focus on the content. It’s a simple concept but it comes with a whole lot of advantages and is unveiling endless possibilities.