Dealing With The Daily Mountains
Dealing with daily mountains of emails can prove exhausting and
impossible even if one is prepared to work twenty-four seven.
Autoresponders are an inexpensive way of responding immediately to
emails as they come in.
Autoresponders have multiple uses at home and in the office
other than answering emails. They can be used to send
information and advice regarding services, products, pricelists
etc. in addition to customers needing answers to similar problems
or products. At the same time, they can be used to advertise the
business, product, merchandise or service, building up stable
Software and programs for autoresponders vary from those used in
regular email programs. The specialized script is available
with the same Web hosting company’s server and can operate with the
user’s email account. The script is programmed to send standardized
messages on receiving emails. Some autoresponders are able to send
out unlimited follow-up messages at predetermined time intervals
for an unlimited period.
Many companies including email hosting services offer free
autoresponder services. Those whose web provider does not have this
free service could use other companies for a small fee or free if
you advertise their company on your emails. Autoresponder messages
can be personalized like business cards with name, position,
company name, contact numbers, addresses, brief messages and
signatures. Attaching signatures personalizes the email,
familiarizing the customer with your identity and your product.
Signatures can be standardized for use by all staff or each
employee could have his individual signature. Signatures must
follow certain rules and guidelines. The signature length must be
four to six lines of text, not exceeding 70 characters in one line
or the email will cut off the signature. It should include: full
name, company name, email address, telephone numbers including fax
and toll-free numbers and a brief personal message about the
company. The message must subtly promote the services, products,
reliability and longevity of the company.
Autoresponders may be used for offering free courses to visitors
to the site. Potential customers can be targeted by offering
courses on topics of interest, divided into sub topics for a free
10 to 15 day course. The course can be progressively made more and
more enticing and interesting to potential customers, highlighting
your products or expertise. The last course could include blurbs of
the following course, enticing the customer to subscribe and
continue with the program. Topics must be chosen and executed in a
way as to entice the visitor with the valuable information the site
provides, so as not to lose the visitor or customer.
The courses must be created or edited by professional writers or
editors if necessary so that it is well done and executed before
transferring it to the autoresponder. Free autoresponders are
available at: http://www.getresponse.com, http://sendfree.com and
Google offers a long list of autoresponder companies. On signing
up, you receive instructions on setting up and transferring
Autoresponders are powerfully effective marketing tools that
allow the user to contact thousands of potential customers and
automate a marketing campaign.