Email Delivery - How to get email through SPAM-Filters or
"How Not To Get The Spam Tag For Your Emails"
How do you know if your emails have been delivered to the people you sent them out to or not?
For all you know, it could have gone straight to their spam folder and from there, been erased forever once the stipulated period for holding
the spam is up – without ever having been read.
Poof! There go your marketing plans and your predictions. If you base your sales on your email marketing, you need to be sure – well, almost
sure that the steps you take keep your mails out of that dreaded spam folder. You need your emails to strike bull’s eye and let us tell you, that
isn’t easy to do. Not unless you take a whole lot of care and precautions.
So let’s take a look at what you need to equip yourself so you are not sent flying into the spam folder. After all, the email is one of the
best forms of marketing that you can hope for in the virtual world.
How is spam judged?
How does an email get relegated to spam? There are different parameters by which it is judged. The factors taken into consideration are
length, the images, the amount of text, the content, the headers and the number of people the email has been sent out to. Given this, a whole lot
of legitimate emails are blocked too.
Let’s face it, email newsletters get you right into the person’s home and heart. It gets you there – within touching distance of him and you
need to be there to sell to him. So you need to use this opportunity to build a relationship with him and give him something that will make him
keep you out of the spam folder.
One cardinal rule – don’t badger him – remind him once at the most. A lot of mail that keeps going to him reminding him of the same old thing
is bound to get him upset. Don’t make your email heavy with attachments. State what you want to simply, concisely and clearly. This will win you
more brownie points than if you were to spout forth fountains of information. If you want, you can follow up with detailed brochures but send
them through the regular post, not emails. If you have a regular newsletter going out, fix a time and a day for it so the receiver knows when to
Don’t keep changing your email address – this will make you look suspicious. Stick with one email address. And don’t for goodness sake have a
fictional sounding name – it smacks of a total lack of credibility. And make sure you have a tag line where the subject line begins.
Finally of course, you have the recourse to tools on the Internet – use them. You can test your emails for spam with tools available online.
Do that to see how effective your email is going to be. Will it reach the customer? Won’t it? Well, with these precautions and guidelines, there
are more chances of it reaching than not.