Tips On Designing A Web
A recently published article in the Wall Street Journal of 12
June 2007, based on the research carried out by the Forrester
Research Group, has made the following observations as to the flaws
in the design of web sites today.
Web sites are now bigger than they ever were and they are more
complicated especially from the point of view of the
nonprofessional. Therefore it gets more difficult to hone in to the
information you want.
It is important to provide a link to a topic as close to the
first link as possible, for instance if the topic is insurance
options, the link on insurance cover should be close to the
insurance options link.
When a web site provides sales or service and the visitors to
the site are required to fill in a form, it is wise to guide them
through the process every step of the way so that they are not at
sea. In this way they are encouraged to complete the task and
revisit your web site.
Ask yourself if your web site is customer friendly. It is
important to know your clients and feel their pulse as it were to
gauge what they want. Having established this, it is in your best
interest to help them achieve their objective.
Your web site should be cleared of all clutter. If there is
something that is there just because it’s attractive, get rid of
it. In the same way, the graphic designer may think up something
gimmicky that is of no real value and the manager of advertising
could be caught up in the general trend and be repetitive.
Another grave violation is in the use of color. The first thing
that may attract or repel a visitor to your website is the color.
Keep the target audience and the content of your web site in mind
when choosing colors. You could use pinks and lemony greens to
attract teenage girls. However, it is hardly the colors you would
adopt for a site that the bereaved go to in order to choose a
suitable funeral parlor for their loved one who has passed on.
While black and red is fine for a blood and gore movie site or a
site for rock and roll and heavy metal fans, this would certainly
be inappropriate for a stock market or Wall Street site.
With these suggestions in mind, go ahead and design your own web
site. Good luck!